Roebuck & Co. Fit Guide

As a designer for Sears Holdings, I worked on a series of signs to advertise the July 2016 launch of the Roebuck and Co. Women's Denim Collection. I designed a double-sided banner to showcase the five different fits of the collection. I developed a banner that prioritized text on one side and prioritized imagery on the other side. The front side tells shoppers the main differences between the fits, and the back side shows shoppers how each fit looks on our model.

I strove to clearly demonstrate the fits, while reflecting the clean and classic brand aesthetic of Roebuck & Co.  I collaborated with the apparel business unit to develop the final version of the banner, which was distributed to Sears stores.